Flowers & Joy was born from our love for flowers and plants, and the desire to share that love with people like you. At HilverdaFlorist, we believe flowers and plants are more than just products. They bring atmosphere, colour and life to your home and garden. This website is here to inspire, surprise and help you choose the most beautiful flowers and plants, not with complicated plant jargon, but with ideas, inspiration, tips and stunning visuals.
At HilverdaFlorist, everything revolves around a passion for flowers and plants, and you can see that in the quality. As a breeder, we develop strong, innovative varieties that bring colour to homes and gardens around the world. Our flowers and plants are known for their long-lasting freshness, vibrant colours and unique shapes.

At HilverdaFlorist, it’s been all about top-quality flowers and plants for generations. With over a hundred years of experience, we develop varieties that are not only beautiful, but also strong and reliable. What began as a family-run horticultural business has grown into a source of inspiration for people around the world.
At HilverdaFlorist, breeding is all about developing new varieties of flowers and plants. We do this through careful cross-pollination and selection, much like a chef choosing the finest ingredients for a new recipe. The result? Strong, healthy plants with unique colours, shapes and scents. Plants that are not only beautiful, but also thrive in your garden or on your patio. This way, we ensure you can enjoy something new and special every season. Follow this website and be the first to discover our latest flower and plant varieties.


At HilverdaFlorist, our flowers and plants are cultivated in modern, sustainable greenhouses using the latest technology. This means we work efficiently, with care for the environment and a strong focus on quality. Thanks to smart systems and innovative methods, our plants grow strong and healthy, so you can enjoy them at home for a long time.